Conversion Rate Optimization
Conversion rate optimization (CRO) increase the percentage of users who perform a desired action on your website. Desired actions can include purchasing a product, clicking 'add to cart', signing up for a service, filling out a form, or clicking on a link.
Requirement analysis
At KodeDigi We are obsessed with finding out everything there is to know about converting visitors into customers. KodeDigi carry out scientific A/B tests on everything we created. It seemed obvious to us at the time. A/B tests tell you what works. Along the way, we’ve discovered that most marketers can’t make pages that win. So they avoid A/B tests. And never learn what works.
To reach your desired conversion rate, KodeDigi monitor and improve your website’s overall performance. Using Google Analytics or other reporting tools to monitor these key areas:
- Traffic sources.
- Device type, e.g. tablets, laptops, and smartphones.
- Location. Considering localizing your content for audiences in other locations.
- Exit pages. The last page viewed by a visitor. Knowing this helps you figure out which pages cause people to leave your site, for example abandoning the shopping cart.
- New visitor conversion rate.
- Return visitor conversion rate.
- Interactions per visit.
- Value per visit. Calculate value per visit by dividing the total revenue by the number of visitors to your site.
- Cost per conversion. This is one of the key metrics for CRO success. It’s also referred to as lead generation costs or cost per referral. It shows how much you spend to generate a conversion.
- Bounce rate. The rate at which new visitors visit your site and immediately leave without taking any action.
KodeDigi helps your brand to reach desired conversion rate by monitoring and improving your website’s overall performance. This involves tracking and measuring your business conversion rates and finding ways to improve them.
KodeDigi use effective CRO tactics some of which are mentioned below.
- Optimize the user experience (UX)
- Optimize your messaging
- Use buyer personas to understand your customers
- Optimize based on hard data
- Use SMART goals for CRO
- Test your CRO strategies
- Conduct competitor research
- Conduct user research
KodeDigi know how important it is to create landing pages that engage customers and prompt them to take an action. KodeDigi understand how to use digital marketing tactics including content marketing, SEO, email marketing, website optimization and digital strategy.
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Companies analyzed
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Market analysis
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Content auditing
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Customer auditing
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Event tracking
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In-page analytics
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