Performance Marketing
It refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead.
Performance Marketing
KodeDigi help your business to reach new audiences and increase traffic to your site through affiliates and agencies with their own established audiences. We at KodeDigi analyse entire click-to-consume path of each buyer, and identify where to invest more and in which partners, which channels and produce better results for your business.
Advertisers usually upload their ads on a given channel and then pay based on how that ad performs. The digital marketing industry growing by the year, performance marketing has huge potential to scale your business when you embrace its full functionality.
KodeDigi creates a budget efficient strategy which makes sure that CPA is lower than ROI which leaves more room in the budget for other performance marketing strategies to expand and help your business to grow and compete. KodeDigi keeps track of key metrics like number of clicks, page views or sales which are crucial for measuring and enhancing performance.
KodeDigi use different techniques and strategies for optimization of click-through rates, conversion rates, AOVs and traffic by doing A/B testing for a clearer picture of what’s working and what’s not. KodeDigi makes sure your traffic is coming from reputable sources in performance marketing by partnering affiliates that will drive meaningful traffic to your site.
Pay Per Click (CPC)
This is the price a retailer pays to an affiliate for any ad clicks that refer to a desired landing page.
Cost Per Acquisition (CPA) Or Pay Per Sales (CPS)
This is the amount a retailer or merchant pays when consumers complete a desired action, such as a sale, a click or a form completion.
In ecommerce, this is the most common payment model for any merchant to set up.
Pay Per Leads (PPL)
A “lead” is typically known as a completed form registration or signup involving customer information — which includes customer’s name, email address or phone number — with this a merchant can follow up with the customer and drive sales.
Pay Per X (PPX)
In this payment model, the “X” can represent whatever a merchant wants to define as the desired action outside of a lead, click or sale.
Download, upsell within apps and reward program sign-ups are just a few examples.
As the digital marketing industry grows by the year, performance marketing has huge potential to scale your business and reach new customers at scale. With perks such as increased brand awareness, trackable performance and low cost risks, performance marketing can benefit any ecommerce business.
Take time to think about your business’s unique needs, budget and resources, and take a look at KodeDigi Performance Marketing program to get a taste of how performance marketing can boost your business.
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Companies analyzed
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Market analysis
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Content auditing
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Customer auditing
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Event tracking
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In-page analytics
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