
Reputation Management
Reputation management in digital marketing is the practice of monitoring and managing a brand’s image using online tactics.
Requirement analysis
KodeDigi analyse and understands of what is being published about your brand by customers, the press, and other brands. Once your brand reputation has been established, KodeDigi use reputation Management to bring out positive change for you brand image through paid advertisements, adjusting content on the brand’s own website, or encouraging customers to provide positive comments about their experience on social media or review sites.
Reputation management allows digital marketing agencies to get a strong grasp on current and potential customers on how they view a brand. Managing a brand’s reputation is an important aspect of digital marketing which can improve business image to its customers.
Reputation management in digital marketing usually involves monitoring and managing several key media categories for a brand like
- Paid Media
- Earned Media
- Shared Media
- Owned Media

KodeDigi helps your brand by ensuring consumers view your business more favourably and are therefore more likely to engage with you. KodeDigi helps to grow your online reputation effectively by monitoring and acting across multiple channels.
After all, 77% of consumers read reviews when they're browsing local businesses. 79% of consumers expect brands to respond within 24 hours after reaching out on social media. There are so many channels where people talk about your brand, it can be tough to listen and respond to all of it. KodeDigi use various tools and strategies to protect your brand reputation.
Brand safety is often connected to brand reputation management and we at KodeDigi manage your production practices, sustainability, or other concerns that can impact reputation. Brand safety goes both ways. KodeDigi protects your business from outside sources that tends to harm and also protects your customers from malicious business practice that may affect them or cause them to lose money and protection from this can in turn help in growing your brand reputation.

Customers are biggest asset and it's really critical to take those needs very seriously by responding in a timely manner and communicating with them effectively. KodeDigi protects your online reputation by focusing:
- all your owned channels show your current imagery, messaging, and values.
- all online information about your business is up-to-date and consistent.
- Using precise language on your website to outline your company's trademarks and set guidelines.
- Cultivating a positive user experience, start to finish.
- Listening to customer feedback and respond to negative feedback with helpful, actionable solutions when possible.
Reputation management is a continuous process. For a powerful and positive business and brand reputation KodeDigi use the below Reputation management plan your brand and make adjustment based on your brand requirement
- Research, monitor, and audit your reputation.
- Create reactive and proactive management strategies.
- Develop a tone guide for responding to comments.
- Communicate the plan to your organization.
- Take action based on comments, feedback, and reviews.
- Constantly practice steps one, two, and three.
- Track your brands results.
21
Companies analyzed
12
Market analysis
16
Content auditing
10
Customer auditing
13
Event tracking
15
In-page analytics
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